Social Business and Base of the Pyramid

Levers for Strategic Renewal

Social Business and Base of the Pyramid

Bénédicte Faivre-Tavignot, HEC Paris, France

ISBN : 9781848219038

Publication Date : December 2015

Hardcover 382 pp

125.00 USD



This book analyzes how social business and base of the pyramid approaches allow companies to reinvent themselves, or in other words how they are the levers for strategic renewal.
It highlights the constraints and possible difficulties encountered in the process of corporate renewal, drawing on individual and collective restraints to outline the key themes for a company’s successful transition.
The author uses the case of Danone to explain how such a process of strategic renewal can take time and calls for a shared vision not only among the directors but between all the players, with a strong emphasis on long-term commitment.
Throughout this book, the author offers guidance to help others complete this process with success, encouraging the reader to seize opportunities for change.


1. From CSR to Business Models of Access to Goods and Services for All.
2. Strategic Renewal.
3. Individual Competencies to Organizational Competencies.
4. Methodological Characteristics of the Empirical Study.
5. Analysis of the Danone Case: Illustration of the Strategic Renewal Process Based on the SBOP Projects.
6. Analysing Other Cases: Schneider, Renault, Essilor, Bouygues and Bel.

About the authors/editors

Bénédicte Faivre-Tavignot is Affiliate Professor in strategy at HEC Paris in France. She is co-founder and Executive Director of the Social Business Chair and Executive Director of the Society and Organizations Center.