Chinese Outbound Tourism

From Source Markets to Destinations

Volume 8 - Tourism and Mobility Systems SET by Philippe Violier

Chinese Outbound Tourism

Maxime Dejean, University of Bretagne Occidentale, France.
Marine L’Hostis, Excelia Business School, France.
Meng Li, Nanning Normal University, China.

ISBN : 9781786308900

Publication Date : August 2024

Hardcover 286 pp

165.00 USD



China’s international tourism industry is gradually rising from the ashes after three years of travel restrictions imposed in response to China’s “zero Covid” policy. This gradual recovery has prompted three geographers, specialized in understanding these trends, to pool their research and present an overview of the current state of Chinese international outbound tourism.

Drawing on their extensive field experience in Wuhan, Phuket, Paris and Nice, these three researchers have combined their complementary and original approaches to explore the underlying mechanisms of the flow of Chinese tourists, from their origins to the most popular destinations.

Chinese Outbound Tourism highlights the particularities of the Chinese tourism system, as well as the complex dynamics at work behind the 170 million international trips made before the pandemic by nationals of this “socialist country with Chinese characteristics”.


Part 1. Departure Management: New Forms of Constraints.
1. Tour Operators, a Quasi-Imposed Intermediary.
2. Room for Maneuver: The Example of Wuhan.

Part 2. Thailand, a Popular Nearby Destination – In the Midst of an Adaptation Process.
3. The New Faces of Hospitality.
4. The Case of Phuket: A Space for Chinese Tourists.

Part 3. France, an Exotic Destination.
5. A Market on the Road to Empowerment.
6. French Otherness According to Chinese Tourists.
7. The Spread of Chinese Tourism in France.

About the authors/editors

Maxime Dejean holds a doctorate in geography, and is a teacher-researcher at the Université de Bretagne Occidentale, France. He is also cofounder of the Chinese-French tour operator Petit Prince Voyages.

Marine L’Hostis holds a doctorate in geography and is a teacher-researcher at Excelia Business School, France.

Meng Li holds a doctorate in geography and is a teacher-researcher at Nanning Normal University, China.