Edited by
Luc Quoniam, University Paris 8, France
ISBN : 9781848213050
Publication Date : June 2011
Hardcover 400 pp
177.00 USD
Co-publisher
The recent “concept of 2.0", a consequence of "Web 2.0", discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education , organization, territory, etc.
This book considers the implications of the changing paradigm for competitive, economic and territorial intelligence applied to innovation, value creation and enhancement of territories. Competitive intelligence is therefore in the "2.0" and its values: perpetual beta, user-generated content, social relations, etc., horizontality, a renewed legitimacy.
This book, collecting contributions from international experts, testifies to the heterogeneity and richness of possible approaches. It provides a totally new way of evaluating the impact of 2.0 with concrete examples, while analyzing the theoretical models allowing the reader to develop in other contexts the described cases of success.
Part 1: Organization
1. Competitive Intelligence 2.0: A Three-Dimensional Relationship?, Philippe Kislin.
2. Management 2.0, Miguel Rombert Trigo, João Casqueira Cardoso and Bruno Filipe Carvalho Soares.
3. Sustainable Development 2.0: Seeking for “The Creation of Shared Values”, Fabrice Mauleon.
4. Corporate Education and Web 2.0, Miguel Rombert Trigo, Alice Maria Salgado Gonçalves and João Casqueira Cardoso.
5. Marketing 2.0, Sébastien Bruyère.
Part 2:Innovation
6. Parallax: Mindset 2.0, Patricia Dupin.
7. Competitive Intelligence 2.0 Tools, Christophe Deschamps.
8. Patent Information 2.0, Technology Transfer, and Resource Development, Henri Dou.
9. Industrial Property: Competitive Weapon 2.0 (Case Study of Tenofovir), Wanise Barroso and Joachim Queyras.
10. Innovation, Serendipity 2.0, Filing Patents from Biomedical Literature Exploration, Jean-Dominique Pierret and Fabrizio Dolfi.
11. Processing Business News for Detecting Firms Global Networking Strategies, Brigitte Gay.
12. Information Property and Liability in the 2.0?, Arnaud Lucien.
Part 3:Territory
13. Territory and Organizational Reputation 2.0, Serge Chaudy and Lucia Granget.
14. Triple Helix and Territorial Intelligence 2.0, Rosana Pauluci.
15. Regional Development 2.0, Henri Dou.
16. Government Strategies of Territorial Intelligence 2.0: Support to SMEs-TPE, Kira Tarapanoff, José Rincon Ferreira, and Lillian Alvares.
17. University: Catalyst for the Implementation of Competitive Intelligence 2.0 in Africa (Case Study of Nigeria), Amos David.
Luc Quoniam is Professor in information science and communication, and member of the Laboratory "Paragraph" at University of Paris 8, France. He worked as an attaché for Science and Technology, CenDoTeC director in Sao Paulo, Brazil. He has been a visiting professor in Universidade de Sao Paulo, Brazil and in Universidade Fernando Pessoa, Portugal. His research and teaching in information science and communication are centered upon competitive intelligence, innovation, creativity, the knowledge management, adaptation to change, the "concept 2.0".
