Peter Stockinger, Institut national des langues et civilisations orientales (Inalco), Paris, France.
ISBN : 9781836690122
Publication Date : February 2025
Hardcover 350 pp
165.00 USD
Co-publisher
The Art of Communication combines over two decades of research and teaching into a comprehensive guide on strategic communication.
Grounded in the theoretical and methodological frameworks of ‘situated communication’ and ‘communication project’, this book highlights an understanding of both traditional and emerging communication practices. It particularly focuses on new genres, such as branding, design and digital communication strategies, and introduces the innovative concept of ‘textscapes’ – specially crafted environments to fulfill communicative objectives.
This book is enriched with practical examples and is particularly relevant in multicultural and international settings, providing essential insights for adapting communication strategies to diverse cultural contexts.
1. The Communication Domain.
2. A General Methodological Framework.
3. The Realization Process of Communicative Doing.
4. The Objectives of Communicative Doing.
5. Milieu and Area of Action of Communicative Doing.
6. The Actor and the Communicative Doing.
7. Genres and Scenarios of Communicative Doing.
8. The Contribution (Service) of Communicative Doing.
9. Elements of the Conceptual Design of a Communication Campaign.
Peter Stockinger is Professor of Language, Information and Communication Sciences at the Institut national des langues et civilisations orientales (Inalco), Paris, France. He also conducts research at the Centre Internet et Société (CIS), CNRS.
