Edited by
Sylvie Christofle, Université Côte d’Azur and Institut du tourisme Côte d’Azur, France.
ISBN : 9781786309952
Publication Date : June 2025
Hardcover 242 pp
165.00 USD
Co-publisher
In times of crisis and uncertainty, tourism suffers multiple transformations such as societal, ecological, technological, and political changes, among many others. Beyond the cyclical adjustments, these upheavals call for agility on the part of tourism territories and organizations at various levels.
Tourism Agility in Times of Crisis and Uncertainty 2 explores, from a multidisciplinary perspective, tourism agility through the dimensions of attractiveness, marketing and sustainability. It begins by analyzing the agile attitude of the tourist as a consumer and deciphers a wide range of agile strategies and policies implemented by actors and territories: digital communication by Côte d’Azur destination management organizations, creativity in the French spa sector, integration of attractions and key locations in the Chaîne des Puys and tourism enhancement in Hauts-de-France.
The book then analyzes sustainability as a central issue in tourism agility, whether we are talking about flexibly managing visitor flows to major natural heritage sites, characterizing local tourism, thinking about hypermobility or examining soft mobility.
Part 1. Marketing and Communication at the Heart of Tourism Agility: Stories from Actors and Regions.
1. Tourist Consumer-driven Agility: A Framework for Tourism Marketing, Marios Sotiriadis and Shiwei Shen.
2. Online Communication Agility for International Tourist Destinations: Cannes, Nice, Monaco, Sylvie Christofle and Carine Fournier.
3. “Les Accros du peignoir” (Massif Central): Proof of the Agility of the French Spa Scene, Marie-Ève Férérol.
4. Attractions and Interconnected Destinations: The Case of the Chaîne des Puys–Limagne Fault UNESCO Site, Jean-Bernard Marsat and Étienne Polge.
5. Collective Agility at the Heart of Tourism Development in Hauts-de-France During the Covid Period, Sandrine Fournier.
Part 2. Sustainability: A Challenge for Tourism Agility?
6. Managing Visitor Numbers: A Public Policy Challenge for Preserving and Enhancing our Natural Heritage, Émeline Hatt and Sylvie Clarimont.
7. Metropolitan Areas and Local Tourism, Fabrice Decoupigny.
8. Hypermobility and Environmental and Societal Challenges, Isabelle Frochot, Véronique Mondou and Philippe Violier.
9. Feedback on Soft Mobility and Sustainable Tourism in Côte d’Opale: The Bicycle, a Vector of Agility, Jean-Denis Hue and Vincent Herbert.
Sylvie Christofle is Senior Lecturer in Geography at the Université Côte d’Azur and Deputy Scientific Director of the Institut du tourisme Côte d’Azur, France. Her work focuses on event tourism, MICE (Meeting Incentive Convention Event), territorial marketing, regenerative tourism and smart tourism territories.
