From a cluster of interconnected HTML pages to online service platforms, websites are constantly changing in form and function. These transformations have led, on the one hand, to human and social sciences renewing or inventing analytical methodologies; and on the other hand, to a reconsideration of the practices of non-specialists and digital professionals.
The Web factory is equally included on the agenda of communication training, according to an alternative approach that is complementary to the one that has been implemented for computer scientists.
From these two perspectives and drawing upon several case studies, Analyzing Websites presents epistemological and methodological contributions from researchers in Information and Communication Sciences exploring websites as sociotechnical, semi-discursive and communicational devices. This study covers website design as well as their integration into the digital strategies of organizations in the public, associative and private sectors.
Part 1. Websites as a Socio-technical Device.
1. Observing the Web through the Lens of Websites, Camille Alloing.
2. Is the Web a Semiodiscursive Object? Christine Barats and Julia Bonaccorsi.
3. Expertise from Websites: Pedagogical Perspectives in Information and Communication, Luc Massou.
Part 2. The Website as a Semiodiscursive Device.
4. Semiotics of Digital Design: From Ethos to Ethics, Nicole Pignier.
5. Social Semiotic Approach of Press Websites: Genesis of a Method, Alexandre Saemmer and Nolwenn Tréhondart.
6. Analyzing the Mobilization Against the LPR on Twitter: Theoretical Issues and Methodological Challenges, Justine Simon.
7. Metaphor and Analysis of Websites: Transformations of a Media Object, Pergia Gkouskou.
Part 3. The Website as a Communication Device.
8. Thematic Analysis of Hyperlinks: A Taxonomic Approach, Nathalie Pinède.
9. The Documediality of Cross-border Organizations, Marie-Hélène Hermand.
10. “Tell Us Your Data”, Between Euphemization, Standardization, and Digital Poetics, Camille Rondot.
Luc Massou is a professor in Information and Communication Sciences at Université de Lorraine, France, and a member of CREM.
Patrick Mpondo-Dicka is a lecturer in Information and Communication Sciences at Université Toulouse Jean-Jaurès, France, and a member of LERASS.
Nathalie Pinède is a professor in Information and Communication Sciences at Université Bordeaux Montaigne, France, and a member of MICA.