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Business Intelligence

Evaluation and Impact on Performance

Corine Cohen, International University of Monaco

ISBN: 9781848211148

Publication Date: May 2009   Hardback   304 pp.

140.00 USD


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Description

Effective Strategic Intelligence (SI) is vital for organizations in an international context of instability, complexity and intense competition.
Following a long process of qualitative, quantitative and empirical research next to SI experts and large companies, this book proposes a way to improve SI and its impact on the performance of an organization.
From an exploration, description and evaluation model of SI, a measurement tool in two parts, for the producer and the user of SI, has been built. For all kind of firms and all advancement levels of SI, it allows the construction of a control panel which can be used to pilot SI and its impact on the performance of an organization.

Contents

1. Scanning the environment: a vital necessity for companies.
2. Evolution of the general concept of surveillance.
3. The global measurement model of Strategic Intelligence (SI).
4. Evaluation of objectives, products and services, use, results and context of SI.
5. Evaluation of the organizational resources of SI.
6. Evaluation of processual resources of SI.
7. Evaluation of human, technical and financial resources of SI.
8. The control panel Intelligence-Performance.

About the Authors

Corine Cohen is Professor of Luxury Marketing and Luxury Brand Management, Marketing and Strategy at the International University of Monaco (IUM).
Dr Cohen has the MBA in Luxury Brand Management and International Marketing from the Marketing of Luxury Institute, Paris and the Ph. D. in Strategy & Marketing from Aix-en-Provence University.
She has taught a number of courses at leading business schools like Ecole des Hautes Etudes Commerciales (HEC), Ecole Supérieure de Commerce de Paris (ESCP-EAP), Institut d’Etudes Politiques (IEP), Ecole Supérieure des Sciences Economiques et Commerciales (ESSEC), and Sup. de Luxe. She has also practiced as a consultant for many large organizations.
Owing to her background and 15 years of experience specialised in Luxury, especially in consulting and teaching Luxury, she has created and participated in the main pioneer programmes in Luxury Education in Paris in the 1990s. She has taught the first courses in Luxury for undergraduates and graduates at IUM in 2004 and is the founding creator of Masters in Luxury implemented at the International University of Monaco since 2006.
Her research, teaching and consulting activities are focused on Luxury Marketing and Brand Management, Business Intelligence, Marketing and Strategy.
Corine Cohen is the founding creator of the International Journal of Luxury™, The First Academic and Professional Luxury Business Review™.

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