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Secure Connected Objects

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Banach, Fréchet, Hilbert and Neumann Spaces

Analysis for PDEs Set Volume 1

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Semi-Markov Migration Models for Credit Risk

Stochastic Models for Insurance Set Volume 1

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Human Exposure to Electromagnetic Fields

From Extremely Low Frequency (ELF) to Radio Frequency

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Enterprise Interoperability


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Data Treatment in Environmental Sciences

Multivaried Approach

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From Pinch Methodology to Pinch-Exergy Integration of Flexible Systems

Thermodynamics Energy, Environment, Economy Set

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Exterior Algebras

Elementary Tribute to Grassmann's Ideas

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Nonlinear Theory of Elastic Plates

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Cognitive Approach to Natural Language Processing

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Baidu SEO

Challenges and Intricacies of Marketing in China

Véronique Duong, Consultant

ISBN: 9781786301116

Publication Date: June 2017   Paperback   146 pp.

120.00 USD

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SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.)
In order for readers to understand how SEO and webmarketing works in China, tips, advice and case studies are presented throughout this book.


1. Baidu, Its Services and Its Competitors.
2. Technical Advice and Tips for Baidu SEO.
3. Semantic and Editorial Advice and Tips for Baidu SEO.
4. Subjects Related to Baidu SEO.
5. Methodology of a Baidu SEO Campaign.
6. Beyond Baidu SEO.

About the Authors

Véronique Duong is a Certified SEO Expert (CESEO) and is passionate about SEO and linguistics engineering. She specializes in Baidu SEO, in addition to Google, and loves writing on topics related to Chinese and Western SEO.


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